24 Nov

Rebranding Brilliance: Permanent Outdoor Lighting ≠ Year-Round Outdoor Lighting

Welcome to the rebranding of outdoor illumination! At Decorating Elves, we’re all about clear communication with our customers, and today, we’re making a case for a terminology makeover. Say goodbye to the misleading and embrace the clarity – let’s explore why “Permanent Outdoor Lighting” is truly “Year-Round Outdoor Lighting”, and should be thought of as such.

The Evolution of Lighting Language

Commercial property with year round roofline lighting

Language evolves, and so should our terms for things that light up our lives. The phrase “Permanent Outdoor Lighting” might sound awesome, even too good to be true. That’s because it really may be. The word ‘permanent’ is defined as existing perpetually; everlasting, especially without significant change. Does that truly sound like a lighting fixture descriptor? We all know that something electrical- outdoors, exposed to the elements, powered every single night, battling squirrels, lawn mowers, and Uncle Buck’s questionable driving skills… isn’t thought of as “everlasting”. We expect it to fade and/or fail eventually.
Enter the more realistic term of “Year-Round Outdoor Lighting,” where versatility meets expertise.

  • Dynamic Design

    Outdoor spaces are not static, and neither should your lighting be. Year-round lighting allows for dynamic design changes, adapting to different seasons, holidays, and moods.

  • Adaptability in Action

    The beauty of year-round lighting lies in its adaptability. It’s not about being permanently stuck with one look – it’s about embracing change without sacrificing continuity.

  • Versatility Unleashed

    Year-round outdoor lighting opens doors to a world of possibilities. Switch up the ambiance for summer nights, fall festivities, winter wonderlands, and holidays, all with the same expertly designed fixtures.

  • Expertise in Transformation

    At Decorating Elves, we’re not just about putting up lights; we’re about crafting experiences. Year-round outdoor lighting showcases our expertise in creating lighting solutions that transform with the ebb and flow of time.

    Commercial property with year round roofline lighting

In the world of outdoor lighting, terminology matters. “Year-Round Outdoor Lighting” is not just a name change; it’s a declaration of our commitment to dynamic, expertly crafted, and versatile designs. So, let’s retire the term “Permanent Outdoor Lighting” and usher in the era of illumination that adapts, evolves, and continues to shine with brilliance throughout the seasons. Because at Decorating Elves, we believe your outdoor space deserves a lighting experience as vibrant and dynamic as you are.